I'm Strahinja,Senior Frontend Engineer with project and product experience
A problem solver who happens to be a frontend developer
Senior Frontend Developer with over 8 years in IT and 5 years of frontend experience. Specialized in React & TypeScript ecosystem with a proven track record of leading migrations, optimizing performance, and building complex, performant, scalable, and maintainable frontends.Even though I played with other technologies, I still love and mostly work with and . Recently, I've also been exploring 
Svelte for its simplicity, but I'm still a React fanboy 😄.
React
Next.jsSvelte for its simplicity, but I'm still a React fanboy 😄.Skills & Strengths
Frontend Development
Expert in React, Next.js, and modern CSS frameworks
Problem Solving
Analytical thinker with a knack for creative solutions
Project Management
Experienced in leading teams and managing complex projects
UI/UX Design
Strong eye for design and user experience principles
Performance Optimization
Skilled in improving web application speed and efficiency
Continuous Learning
Always eager to learn and adapt to new technologies
Tech I'm confident with
Technologies I use on a daily basis in my professional work.Tech I'm familiar (or rusty) with
Technologies I've used in past projects or personal experiments.2018-Now
8+ years
of experience in IT companies or departments2021-Now
5+ years
of frontend development experience2019 - 2021
2+ years
of project management experienceWork Experience
Software Engineer
Bakson Ltd
Feb 2025 - Present
- Maintaining and developing new data-heavy reports (static and real-time data, venue seat map, etc.)
- Auditing app architecture and implementing strategic refactors in order to improve app maintainability
- Proposing and implementing improvements and optimizations of report delivery on 3 web-first applications
- Executing technical investigations and creating PoCs to validate feasibility of new features
- Collaborating with product and UX team, recommending and implementing high-impact UX improvements
TypeScript
TanStack Query
Tailwind CSS
Playwright
Vitest
Claude Code
Webpack
Software Developer
Cluing
Mar 2024 - Sep 2024 · 7 mos
- Setup new monorepo for extension and webapp, along with with core app layout and project structure
- Implemented complex rich text editor (similar to Notion), with mentions and / commands, by using TipTap editor
- Improved code reusability between the extension and web app throughout the code base
- Implemented multiple solutions with aim to improve app performance (e.g. shadow root for Chrome extension UI stability)
- Developed multiple complex features with some of them being rich text editor, tagging and mentioning system, Inbox for highlights, and comprehensive note reaction and like system
- Optimized app performance through optimistic updates and comprehensive refactoring
Rollup
Frontend Engineer
TX Services
Jul 2023 - Feb 2024 · 8 mos
- Improved cross-team collaboration by elevating collaboration with UX, accelerating development cycles
- Worked on finalization of design system migration, which in turn sped up new feature development
- Monitored performance and error logs on a weekly basis
- Engineered numerous components for jobs.ch and jobup.ch websites, while keeping portals’ UI consistent
Styled Components
Frontend Developer
Ananas
Jun 2022 - Jun 2023 · 1 yr 1 mo
- Successfully worked on migration of development from 3rd party provider to in-house team, rapidly familiarizing with the existing codebase, taking ownership for code base while implementing new features
- Acted as interim frontend team lead, managing stakeholder communication and organizing team work and knowledge transfer sessions until new team leads were appointed
- Improved and maintained Algolia search across country-specific sites, improving user experience and product discoverability
- Implemented dynamic component mapping for SSR and CSR on pages that use CRM data
- Educated customer success management on usage of Algolia platform in their day to day jobs
Web Developer
Hubex
Sep 2021 - May 2022 · 9 mos
- Developed custom components for client sites, increasing engagement and conversion rates
- Expanded company services by learning specifics of HubDB and dynamic page creation, which enabled us to provide unique services which helped Hubex to become HubSpot Diamond Partner
- Developed in-house client portal using Next.js by integrating HubSpot as a backend and leveraging its API for auth, ticket, and content management
JavaScript
HubL
Group Project Management Specialist
Sport Vision
Jul 2019 - Aug 2021 · 2 yrs 2 mos
- Managed group projects and coordinated with teams throughout the company to ensure timely delivery of projects
- Led implementation of two critical projects: EDI integration with Adidas and Accurate Stock, which improved sync between web, warehouse, SAP, and POS systems, aimed at lowering duplicate sales on the web
- Implemented SmartSheet into project management processes within PMO and led a team in its adoption
- Led execution of two e-commerce & SAP customization projects on time and within budget
- Facilitated workshops with partners, team members, and stakeholders to ensure clear communication and project alignment
- Gained extensive experience in both traditional and agile project management methodologies
Business Development Manager
Teodesk
Apr 2018 - Jul 2019 · 1 yr 4 mos
- Defined essential operational processes within the company, including sales, hiring, and marketing strategies
- Established the hiring process and recruited personnel for sales and marketing roles
- Assisted in backlog management and realization of scrum ceremonies, bridging business and development teams
- Led implementation of GDPR compliance and ISO 27001 certification, ensuring data security and regulatory adherence
- Implemented HubSpot into sales and marketing processes, streamlining customer relationship management
Data Collection and Labeling Associate
Microsoft Development Center Serbia
Jul 2017 - Dec 2017 · 6 mos
- Collected and labeled diverse datasets for training AI models, ensuring high accuracy and quality
- Collaborated with data scientists and engineers to refine data collection methodologies
- Contributed to the improvement of image recognition systems through precise photo annotation and classification
- Participated in quality assurance processes to maintain data integrity and consistency
Marketing Intern
Air Serbia
Oct 2016 - Mar 2017 · 6 mos
- Assisted in developing marketing campaigns for new routes and promotional offers
- Conducted market research to identify customer preferences and travel trends
- Managed logistics of promotional materials warehouse, ensuring efficient inventory control
- Coordinated distribution of promotional materials to colleagues and international destinations for various marketing initiatives
- Contributed to the creation of marketing materials, including brochures and digital content
- Analyzed campaign performance metrics and prepared reports for the marketing team
Account Assistant / Intern
Executive Group
Oct 2014 - Nov 2014 · 2 mos
- Assisted account managers in day-to-day client communications and project coordination
- Conducted media monitoring and prepared daily press clippings for clients
- Contributed to the development of PR strategies and campaign ideas
- Supported event planning and execution for client promotional activities
- Gained insights into crisis communication management and reputation building strategies
Marketing & PR Manager
AIESEC Serbia
May 2013 - Feb 2014 · 10 mos
- Developed and executed marketing strategies to increase awareness of AIESEC programs among university students
- Organized promotional events and info sessions at universities across Serbia
- Coordinated with local committees to ensure consistent branding and messaging nationwide
- Established partnerships with media outlets to increase AIESEC's visibility in the press